Natural Search Engine Optimization (“SEO”)

Search Engine Optimization, or SEO for short, refers to the process of optimizing your website to “show up” or “rank highly” on algorithmic search engines like Google and Yahoo. The goal is to show up on the first page of the search engines in the natural search results.

Getting Your Site Ranked on the First Page

Conducting thorough keyword research and keyword targeting is the foundation of any successful search engine marketing campaign. Clixo will review your website and work with you to understand what words or phrases customers use to search for the type of products and services you sell.  After we have created an initial list, we use software to expand the list so that it includes all iterations and possibilities—including misspellings.

After your master list is built, we organize the keywords by product, geography, or any other attributes that make sense for your company.  Lastly, we develop a strategy for targeting each group of keywords. Depending on the audiences that you are attempting to reach and the keyword groups, building additional landing pages or micro-sites may provide significant advantages.

Make no mistake about it, content is still king.  After all, that is why people spend countless hours surfing the internet – to find unique and meaningful content. Because of the nature of the internet, the content on your site plays a major role in helping the search engines determine how relevant your site is to the search phrases being used by shoppers and buyers. There are many techniques used with keywords that can help your site list better in the major search engines. Clixo focuses on keyword density (the frequency that particular keywords are used on a page) along with a variety of other practices and techniques that make your content more appealing to the search engines.

In order for search engines to place your site highly among their results, you must first prove that you are a valuable resource. Creating quality content can only go so far, since the search engines must be able to find and index the information on your site effectively. Using content mapping, Clixo will create the optimal sitemap and action funnels allowing search engines to access important keywords and phrases easily and efficiently. Presenting content to the search engines in an organized and efficient manner will ensure maximum exposure among the Search Engine Results Pages (SERP's)

Among the growing pool of talented web designers, very few take into consideration all of the intricacies of Search Engine Optimization. The result is typically a site that looks great and functions well for the end user, but has little or no chance of performing well in search engines. Clixo professionals will review your website’s architecture, shopping cart, etc., to determine if there are any technical obstacles that may be hindering search performance. Once we have done a thorough review, we will determine the steps needed to improve your sites capability to be listed highly.

Not only do we look at the content of your website, but we look at the code that makes your site work. The HTML or other code that makes up your website must be optimized to ensure that the search engines find the keywords we want them to find.  Clixo experts will carefully review your website code to find opportunities to optimize your meta content and eliminate non-‘search friendly’ components.

More often than not, search engines visit directories during their crawl of the web and give a good amount of value to a site for being displayed among the directory results. Being in this space substantiates that your site is not going anywhere and also helps to boost the overall link popularity, while decreasing crawl intervals to your site. A good directory strategy can create a “buzz” in the search engines and have the crawlers visit your website with greater frequency.

As an added value, Clixo will assess your current link partners and opportunities to optimize your existing partnerships and help create new ones. Clixo creates a strategy that offers current link partners ways to maximize the link trade benefits.  The code that comprises a link often includes much more than just a URL.  Our experts obtain the most out of the code that makes up a link.

Clixo will use preferred partners to set up strategic link buys. These link buys will be targeted and topical and will be placed on sites with high link popularity and Alexa rating. Clixo’s approach ensures that you receive the optimal value from each link acquisition. Link acquisition services have a fixed monthly cost and will allow us to build link popularity quickly and efficiently.

Currently Google offers a means of submitting XML sitemaps. These sitemaps will give us flexibility when we change or update information on your site. The sitemaps give us a place within Google to submit the updates. Among the benefits of authenticating with and submitting a sitemap to Google, we will also be able to predict crawlability—how easy it is for Google to crawl or read your site.

Like Google sitemap, Yahoo URLlist is a way to upload a list of all current pages to their index. Yahoo URLlists are text files that are uploaded directly within your Yahoo account. This service also provides additional URL exploration capabilities.

As an added bonus, Clixo offers press release optimization and submission services. Our PR package includes consulting on, and optimization of client produced press releases and distribution to qualified online partners. When a press release is properly optimized and submitted, it serves multiple purposes. First, it allows us to feed new and exciting content to the search engines. Second, it is a great way to build link popularity. Third, when done correctly, the press release itself has the ability to rank on major search engines for popular keywords and phrases and then link back to your website. When the press release itself is ranked, it creates an additional point of entry from a reliable source.

If applicable, local search can play a big part in getting the most available real estate at the top of search pages. Browse any modern localized search term and notice that there are at least 2 - 4 listings above the start of traditional natural results. In order to capture the most visitors in your local area, good standings in this area are essential.

Clixo Reporting

Clixo reports will detail pertinent information from any of our marketing campaigns. For Natural SEO, we can provide a combination of natural ranking reports, and analytics reporting. For PPC, we will utilize the search engines and their tracking systems to configure a readable report that will allow us to make good decisions on how to bid on keywords and make the maximum ROI for your PPC dollars.

Find out if your website qualifies for search engine marketing services, or ask us a question.