It's about Your Customers' Buying Process

Good Traffic Is a Terrible Thing to Waste

Would you spend time and money advertising a new retail electronics store before you stocked your shelves with products? Of course not! So why do so many companies waste resources trying to drive more traffic to a website that is not optimized to convert that traffic effectively into sales?

Your website is just like the electronics store: it needs to be well stocked and set up in a shopper-friendly way before you start advertising. In the case of your website, your “shelves” are the pages, and you stock them with pictures and text. Most importantly, you organize your content in a way that creates a valuable and pleasurable user experience.

Remember: Clickability before Findability

Clickability - The Secret to Successful Search Engine Marketing

Your potential customers are searching the internet for one purpose. Do you know what it is? Does your website offer it?

From the moment consumers become aware they have a need, they begin a predictable and trackable process. Whether you sell cars, legal services, or ice cubes to Eskimos, almost 80% of your potential customers will start their buying process by visiting a search engine like Google, Yahoo, Bing, AOL, or Ask.

For what exactly are consumers searching? During the first three stages of their buying process, consumers are looking for . . . drum roll . . .

Information that helps them make a purchasing decision.

That's it. They don't care about ANYTHING else.

Your potential customers do not really care about your catchy new tagline, your monthly sales quota, or your glossy brochure. When it comes to making a buying decision, people only care about one thing: finding the best possible solution for their needs. So how does a customer go about finding the best possible solution?

Every person, including you, goes through the same exact buying process every time he or she purchases anything. While there are variations between simple, inexpensive purchases and purchases that involve greater complexity, cost, and risk, the stages of the buying process are always the same. The secret to successful search engine marketing, and any other marketing for that matter, is the following:

Provide information about your products and services in a well-organized and easy-to-use format that addresses the questions and concerns your target customers have when investigating their options.

Said simply: we match your selling process to your buying process, which is what Clickability is all about.
Learn about the five steps of the customer buying process right now--one of the most valuable pieces of information you will receive from this website.