Paid Search Advertising

Often called Pay Per Click or PPC for short, paid search advertising is one of the fastest growing and most effective advertising media known to man. Unlike natural search engine optimization, PPC offers you significant control and precision. You can set a monthly budget and your advertisements can be displayed on the first page of Google, Yahoo, MSN, Ask, and AOL within a few days. Blam! - instant website traffic.

What We Do

The key to a successful PPC campaign is using a systematic, iterative approach that increases focus on the keywords that are working while simultaneously removing the ones that are not producing results. We structure your campaigns based upon geography, desired reach, and your budget. Clixo’s PPC experts use the following activities to implement and manage your campaigns:

How to Get Started

Because PPC can be set up in a few days or weeks and can begin driving traffic to your website the next day, it is often the first step in a comprehensive search engine marketing program. Setting up pay per click campaigns can not only produce immediate results, but it provides valuable feedback about which keywords are likely to work for natural search engine optimization.

If you qualify, Clixo will perform a preliminary assessment of the paid search landscape in your industry and review your website to determine if PPC is likely to produce profitable results for you. If your website is a good candidate for PPC, we will develop a comprehensive strategy that is custom tailored to your goals. Unless you are advertising a product or service for a very limited time—about 1 year or less—your plan is likely to include a combination of natural search engine optimization, paid search advertising, advanced analytics, and website conversion optimization.