Paid Search Advertising

Pay Per Click, or PPC for short, refers to the “sponsored links” you often see across the top and down the right side of a search results page. PPC also allows you to serve your advertisements across a huge network of content websites.

Return on Investment You Can See

Conducting thorough keyword research and keyword targeting is the foundation of any successful search engine marketing campaign. Clixo will review your website and work with you to understand what words or phrases customers use to search for the type of products and services you sell.  After we have created an initial list, we use software to expand the list so that it includes all iterations and possibilities—including misspellings.

Google, Yahoo, and MSN are the top three search engines offering pay per click advertising. When you advertise through those three engines, your ads show up on a wide variety of other search engines including AOL, Ask.com, and Altavista. These additional search engines make up their partner networks. Finally, each search engine has a tremendous network of content sites where your ads can be displayed. Content sites are regular websites that have allocated space on their pages for paid search advertisements to be displayed.

After your master keyword list is built, we organize the keywords by product, service geography, or any other attributes that make sense for your company.  Setting up your accounts involves uploading the keywords, writing advertisements for each keyword, setting the bids and budgets and configuring a host of other attributes that affect the when, where and how your ads are displayed.

When someone types a keyword into a search engine, the first page may display 20 – 25 different results.  How do you get someone to click on your ad over the other ones?  The answer is effective ad copy. 

Clixo’s expert marketers know how to write ads within the tight space constraints imposed by the search engines that stand out from the crowd and hit prospects hot buttons. We write advertisements for groups of keywords or individual ads and then determine where a person should land on your website when they click on a particular ad. If, for example, you were advertising under the keyword “red corvette,” we would send the person to the red corvette page on your website rather than the home page.

Depending on your specific needs, Clixo runs detailed reports on all pay per click campaigns, daily, weekly, or monthly.  These reports provide invaluable data.  Everything from how many people clicked on your ads to how many sales or leads a particular keyword or group of keywords produced is available in our reports. We analyze the reports to determine what adjustments need to be made to improve the metrics that drive pay per click success. 

To maintain the effectiveness and efficiency of a PPC advertising campaign, Clixo monitors keyword costs and click through rates throughout the day.  With software to monitor and analyze bids, Clixo experts adjust bids to maintain the most desirable advertising positions and shift budgets into the words with the highest conversion rates.  With this constant monitoring, Clixo can ensure that your online advertising dollars obtain the highest return on investment and gain the highest possible exposure for your website.

PPC advertising is a very fluid and dynamic form of advertising.  Click prices are constantly changing. Your business is constantly changing. What worked last month may not work this month. Launching a new product that requires a new campaign? Success with PPC requires ongoing management.

Clixo handles all of the day to day management and works with you to ensure your campaigns are up to date and producing results. We are here to get new campaigns set up at a moments notice or disable ones that are no longer necessary.  We provide you with detailed reports of what is working and what changes we will be making to improve results.

Find out if your website qualifies for search engine marketing services, or ask us a question.