A Unique Blend of Web Conversion and Search Marketing
Albert Einstein once said, “Everything should be made as simple as possible, but not simpler.” Clixo focuses on the two aspects of search engine marketing necessary for profitable results.
1) Driving Traffic to Your Website from the World’s Top Search Engines
Imagine a slick website with wonderful products and no visitors. If your website does not rank well on top search engines for the right search queries, you are losing customers to your competitors.
Natural Search Engine Optimization (SEO or Organic Search)
Clixo services push your website to the first page of natural rankings on engines like Google, Yahoo, Bing, Ask, and AOL.
Paid Search Advertising (PPC or Pay Per Click)
Paid search is a scientific and highly targetable media that allows us instantly to position your website on top of popular search engines and content websites. When done right, PPC can be very profitable.
Whether you are a small local business with one office or national player with hundreds of physical locations, local search can be a critical component of a well-orchestrated search marketing program.
Display and Contextual Advertising
What if people are not directly searching for what you offer? Advertising beyond the search engines on contextually relevant websites can solve challenging marketing issues and is proven to increase brand awareness and improve your core search marketing results.
2) Website Conversion - Converting Visitors into Leads and Sales
Imagine a website that receives thousands of visitors from its first page Google rankings. Now imagine that same website is poorly designed, hard to navigate, and does not provide valuable content. Despite large numbers of visitors, sales will suffer. If you are serious about search, the integration of traffic generation and web conversion is mandatory.
Discovery and Strategy
Clixo, in its relentless quest to generate the maximum return on investment given your available resources, begins every search project with discovery and strategy. Learn more about our unique discovery process and the reason this process is absolutely critical to search marketing success.
Great search rankings and solid website conversion rates require planning. Clixo has an incredible web architecture process that leaves no stone unturned and provides designers and developers a comprehensive blueprint they can use to create profitable web assets.
Website Conversion Optimization
Helping you convert clicks into customers is what Clixo is all about. Website conversion is, by far, the most important aspect of Internet marketing and, at the same time, the skill most sorely lacking at other agencies. Clixo offers a powerful set of website conversion services designed to improve your landing page and website conversion rates making any online or offline advertising program significantly more profitable.
Tracking software, like Google Analytics, allows Clixo to collect data on visitor behavior that we use to improve your website conversion rates. If you have website visitors and someone on your team is not looking at analytics data on a regular basis and making informed decisions about how to improve your Internet marketing results, call us immediately. You are throwing money down the drain as we speak.
Phone Call Tracking
Website analytics are great. But what happens if you run a Google paid search ad and someone picks up the phone to call you instead of sending an email? Clixo’s world class phone tracking services are an inexpensive way to close the tracking loop and truly understand the return on investment from your marketing.
Think of usability testing like secret shopping on your website. Clixo creates a task and has people that fit your target personas visit your site, record a 15 minute video, and provide live audio and written feedback about what they liked and did not like. User testing is an invaluable tool.