Website Conversion Optimization

Maximize Your Sites Clickability

At Clixo, we view your website as a conversion machine. The more efficiently your site converts visitors into leads or paying customers, the better your return on investment. Here is a quick example:

• Let’s assume your website draws 1000 visitors and generates a total of 10 email and phone leads per month. 
• 10 leads divided by 1000 visitors gives your website a conversion rate of 1%. 
• If you change nothing on your website, the only way you can generate more leads is to send more visitors to the site. 
• What if, by making your site more user-friendly and valuable, you improved your website’s conversion rate from 1% to 2%?
• Now you would receive 20 leads from the same 1000 visitors.

Industry standard for well-designed lead generation and e-commerce websites is about 2% – 3%. Higher conversion rates are possible.  Do you know how your site performs on this critical metric?

The Four Levers

We use a proprietary four step process to increase your website’s Clickability Factor.

Discovery

During the discovery stage, our clickability experts work with you to understand, uncover, and clarify your business objectives, your brand positioning, and most importantly, your target personas’ needs. Together we will review and develop the following areas of your business:

Learn more about Clixo’s discovery process

Architecture

During the architecture, phase we will create the master blueprint for achieving your search marketing goals. You will receive a detailed document that outlines every phase of the implementation process and provides specific direction to your marketers, designers, application developers, and copywriterrs. Areas of focus include the following:

Learn more about Clixo’s architecture process

Implementation Review

You are not alone. Whether you are building a new website from scratch or just doing some “renovations,” we will consult with your web designers and application developers in a collaborative fashion to ensure that the strategies and plans that we have developed are implemented correctly. If you don’t have a web designer or copywriter, we will introduce you to our select partners. Implementation review includes the following:

Learn more about Clixo’s implementation review process

Optimization

Your website should be a dynamic part of your business. Improving your site’s Clickability is an ongoing, never ending process of tracking, analyzing, and tweaking. As your business grows, optimizing your overall web program may involve creating landing pages or micro sites that were not necessary during initial launch. Optimization involves the following activities and technologies:

Learn more about Clixo’s optimization process

Find out if your website qualifies for search engine marketing services, or ask us a question.