Website Conversion Optimization – Ongoing Optimization

Despite all of our hard work during the first three phases, your site will not be perfect when it is first launched. Furthermore, your website should be a living, breathing, dynamic part of your marketing efforts. It is not static. Clixo’s conversion experts work with you each month to test and tweak your site to continually improve performance. Activities during the ongoing optimization phase include the following:

Analytics / Tracking

With our assistance, your website designer will hook up sophisticated tracking software to your site. This software allows us to see how users are behaving on your website. Where are they getting stuck? What is working and what is not?  What pages are most popular? The data gleaned from the tracking software is analyzed and turned into specific recommendations for improving your website’s clickability factor.

Usability Testing

Nothing beats live feedback from actual users. When formal usability testing is needed, Clixo can setup and run usability tests to gain insight that supplements the information we receive from your analytics software.

A/B and Multivariate Testing

Over time we will test various calls to action, offers, and other aspects of your website to see which ones produce the best results. Using our own methods as well as Google’s Website Optimizer tool, we can determine the optimal combination of website elements.

Adjustments / Additional Implementation

Analytics, usability testing, and standard testing techniques provide valuable feedback. We use the data we gather to make strategic recommendations that you can implement on your website. In some cases, additional landing pages or micro sites may be the best solution.

Monthly Reports

By setting specific goals, establishing baseline statistics, and monitoring our progress along the way, we are able to maintain and ultimately improve results over time.  Each month we will meet with you to review progress reports and discuss our suggestions for improvement.