Clixo’s Unique Approach
Showing up on the first page of Google is just the beginning; and, in many cases, it is not even the right place to start.
Our proprietary processes are based on the following principles...
- The goal of search marketing is not to achieve first page rankings or to drive traffic to a website. The goal of search marketing is to generate maximum return on investment given available resources.
- To be successful with search marketing, you must develop the proper strategy. Strategy is dictated by your goals. Therefore, you must start the process by setting specific, measurable goals.
- Search marketing cannot live in a vacuum. Your search marketing program must be part of an integrated strategy that considers everything from your product offering to your website copy to your post sale customer service processes.
- Search marketing is not a one-time event but rather a continual process of optimization, tracking, and testing that strives constantly to improve the quality and quantity of leads and sales.
While the above principles may seem obvious and logical, they are not any less unique. The fact is, most agencies do not think about search the way it is described above, and they leave out certain elements necessary for success, persuasive copywriting being one of the more common gaps.
Our services are enhanced further by a set of company values, such as paying attention to detail and not bullshitting clients or hiding behind convoluted ranking reports. Our values are a critical component of our clients’ success and satisfaction and we take these values very seriously.
Does Your Agency Ask These Critical Questions?
To prove our point that most web companies do not actually go far enough to actually produce profitable sales from search, below you will find a partial list of questions that must be addressed before you can be successful with search:
1. What are my specific, measurable goals?
2. What is the right strategy for my company?
3. Does search marketing even make sense for my business?
4. Should I do SEO or Paid Search or both?
5. What about banner ads?
6. What, specifically, do my target prospects want, and how do they go about purchasing the types of products and services I offer?
7. Do I have a credible answer to the following customer question: Why should I buy from you instead of your competitors?
8. Are my website and my website copy as user-friendly and persuasive as they need to be to convert visitors to customers at a profitable rate?
9. Have I calculated how much I can afford to spend per click and still be profitable given the average lifetime value of my customers?
10. Have I picked the right keywords?
11. Does my ad copy attract the right prospects or cast too wide a net?
12. Do I need special landing pages for certain keyword categories?
13. Should my offline advertising be tied to my search marketing?
There are many more items that are not even included on the list above. Most search marketing experts and web designers consider a fraction of the elements that need to be addressed before search marketing has any chance of producing profits for your organization.
The real secret behind successful search is marrying your selling process to the customer’s buying process.
Learn more about our unique approach by reading the following article.
