Fees and Budget

Asking how much it costs to do search engine marketing is the same as asking how much it costs to do TV advertising. The answer, in both cases, is that it depends. It depends on your industry, your goals, your current situation, and the reality of your resources. Some companies spend $100 a month on cookie cutter solutions, while other organizations profitably spend hundreds of thousands of dollars or more each month.

The Elements of Your Search Engine Marketing Budget

In most cases, it is far more effective to engage in both natural search engine marketing and paid search engine advertising.  In all cases you will want to employ advanced analytics to track your progress.  Lastly, almost everyone needs some assistance with website conversion optimization. 

Clixo will create a custom proposal and monthly recommended budget that includes both our setup and monthly management fees as well as a budget for advertising fees paid directly to third party vendors. Below are examples of both direct and third party fees:

Natural Search Engine Marketing

• Clixo monthly management fees
• Third party link fees (generally paid monthly)
• Directory listing fees (generally one time)
• Press release syndication fees (paid each time we make a release)

Paid Search Engine Advertising

• Clixo monthly management fees
• Monthly budget for pay per click fees from Google, Yahoo, and MSN

Website Analytics

• Monthly fee paid to third party based on the number of page views your site receives

Website Conversion Optimization

• One-time Clixo Consulting Fees for each project
• Monthly fees for ongoing management and improvement

Additional costs associated with copywriting, website design, and application development, for example, are not part of our services and therefore not part of our fee structure.

For exact costs, we recommend allowing us to complete a preliminary assessment of your website and the search engine marketing environment in your industry.

Click here to find out if your organization qualifies for Clixo’s complimentary assessment.