Fees and Budget

We think fees are so Web 1.0. So everything is free. Just kidding, we do like eating and what not.

Asking how much it costs to do search engine marketing is the same as asking how much it costs to do TV advertising. The answer, in both cases, is that it depends. It depends on your industry, your goals, your current situation, and the reality of your resources. Some companies spend $100 a month on cookie cutter solutions, while other organizations profitably spend hundreds of thousands of dollars or more each month.

All of our services are custom designed for your specific needs, and we price our services based on the complexity and scope of your program. Typical engagements start with a fixed fee project that includes discovery, strategy, and initial implementation. Many clients move on to a monthly management program with a fixed monthly fee that does not change unless the scope of the work changes. Unlike other agencies, we do not charge strictly on a percentage of your media budget and we do not require long-term commitments. Cancel any time with thirty days written notice.

The Elements of Your Search Engine Marketing Budget

In most cases, it is far more effective to engage in both natural search engine marketing and paid search engine advertising. In all cases you will want to employ advanced analytics to track your progress. Lastly, almost everyone needs some assistance with website conversion optimization.

Clixo will create a custom proposal and monthly recommended budget that includes both our setup and monthly management fees as well as a budget for advertising fees paid directly to third party vendors. Below are examples of both direct and third party fees:

Natural Search Engine Marketing

• • Clixo monthly management fees
  • Third party link fees (generally paid monthly)
  • Directory listing fees (generally one time)
  • Press release syndication fees (paid each time we make a release)

Paid Search Engine Advertising

• Clixo monthly management fees
• Monthly budget for pay per click fees from Google, Yahoo, and MSN

Website Analytics

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  • Set up is part of our initial projects and there is no monthly licensing fee if use Google Analytics.

 

Website Conversion Optimization

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  • One-time Clixo Consulting Fees for each project
  • Monthly fees for ongoing management and testing

 

Additional costs associated with copywriting, website design, and application development, may apply.
For exact costs, we recommend allowing us to complete a preliminary assessment of your website and the search engine marketing environment in your industry.

 

Click here to find out if your organization is a good candidate for search marketing.

 

Bonus Shopping Tip: If you are talking to a company that is selling set packages based on the number of keywords or clicks, you should run for the door. This type of pricing is red flag that you are talking to a professional sales person that is not thinking strategically about what you really need. These sales people have packages A, B, and C and they have to sell as many of them as possible by the end of the month, regardless of whether they are appropriate for your company. Cookie cutter programs will generally deliver what they promise: clicks, but it won’t be what you really want – more sales.