Frequently Asked Questions

How long does it take for search engine marketing to work?

Natural search engine marketing can take up to 4 – 6 months to start seeing results with complete results taking a year or more.

On the technical side, Pay Per Click advertising can be set up and begin producing results within a few days.  However, up front research and planning often dictate taking a slightly slower approach.

How do you know under what keywords to advertise?

We work with you to uncover the words and phrases associated with your products and services. We take this initial list and, using special software, expand the list to create a comprehensive set of keywords and phrases that include variations, misspellings, and geographical modifiers.

How much does search engine marketing cost?

Every campaign is different. Some advertisers spend hundreds of dollars per month while others spend millions. Our monthly management fees start at $2,000 plus your advertising budget.

What is the difference between natural search results and paid search results?

Natural results refer to the website listings you find in the middle of the page. These are generally free. In other words, if you click on any of them, no one pays a fee; however, there are exceptions to this rule.

Paid search results, on the other hand, are the little sponsored links you see across the top and down the right side of the search results page. Each time you click on a link, the advertiser is paying a fee for that click. On average, fees range from .10 to $3.00 for the top few positions.

Find out if your website qualifies for search engine marketing services, or ask us a question.