Museum Store Company
The Museum Store Company is an ecommerce website that sells Ancient Art, Artifacts, Museum Jewelry, and Historic Replicas.
Issue
Jon Fetzer, the president of the Museum Store Company, approached Clixo with a desire to increase sales and decrease cost per sale across several advertising mediums. Although his campaigns were working, Jon was looking for improvements that would increase performance and manageability.
Strategic Solution
After thoroughly auditing the client’s website and paid search programs, Clixo developed and implemented a new SEO strategy that focused on leveraging available content and internal resources. Also, Clixo created new paid search campaigns that were far more efficient and targeted.
Results
The Museum Store Company’s natural search results and sales have improved so dramatically that at certain times of the year the client limits its paid search budget to ensure the company maintains their outstanding customer service. When paid search is running, conversion rates and return on investment exceed all profit goals. This case study is yet another example of Clixo’s not simply delivering better rankings and traffic for its clients, but delivering significant profit to the bottom line.
