Educational Testing Services
Educational Testing Services (ETS) is the global company that develops, administers, and scores well-known tests such as the SAT and GRE.
Issue
When one of the most successful search companies in the world could no longer handle ETS’s paid search campaigns, their agency of record—MRM Worldwide, a division of McCann Erikson— called upon Clixo for assistance. Despite the fact that the original search agency had met ETS’s cost per acquisition goals, MRM was looking for even better results for its client.
Strategic Solution
Clixo took over ETS’s live paid search accounts and conducted a thorough review of all analytics data and past performance. Once Clixo’s analysis was complete, Clixo’s search experts revamped ETS’s campaigns and spent several months fine tuning campaign targeting, keyword selection, and campaign budgets to improve efficiency and website conversion.
Results
Although ETS’s campaigns had already been optimized by the previous agency and were at or slightly below the client’s goals, Clixo’s team was able to reduce ETS’s cost per registration dramatically and increase its website conversion by an astounding 50%. The client has been so thrilled that it has been moving additional US and foreign language campaigns, including display advertising, from other search vendors to Clixo.
