Do You Know Your Clickability FactorTM?
How happy would you be if your website ranked on the
first page of Google, Yahoo, MSN, Ask, and AOL for all of the most popular
keywords related to your product or service?
What if I told you that all those wonderful rankings drove thousands of new visitors to your website each month?
Now what if I told you that 99% of those new visitors either left your website within a few seconds or stuck around a bit longer but never bought anything or contacted you for more information? Not so happy anymore, are we?
Good Traffic is a Terrible Thing to Waste!
Top rankings and traffic alone do not equal a successful search engine marketing program. We gauge the success of your program by the additional sales and leads generated.
How We Calculate Your Clickability Factor
Your Clickability Factor is a function of how well your website converts visitors into paying customers or new sales leads. There are subjective components and objective components to this calculation.
Our experts can assign a clickability score to your website by subjectively assessing these factors:
- Navigation Structure
- Customer Focused Content
- Calls to Action
- Contact Forms
- Look and Feel
Using a good website statistics program, you can determine your actual conversion rate and create an objective assessment of how well your site is performing compared to industry standards.
Clickability Optimization – The Missing Link in Search Engine Marketing
Clixo is one of the few search engine marketing agencies
that employ website conversion experts to ensure that your site is optimized
from a marketing standpoint. We can’t stand to see great rankings
and high traffic wasted.
In order to convert browsers into buyers, we employ a comprehensive process that improves your site’s ease of use as well as the value of the content you provide to potential customers. For more specific information on how we can improve your websites Clickability Factor, click here.
The Other Chopstick
Just like top search engine rankings with a poorly configured website will produce less than desirable results, having a fantastic website with no visitors will do you no good. While our Clickability services set us apart, we have built our company on a rock solid foundation of traditional and leading edge Findability services. To learn more about how we can drive your website to the top of the world’s most popular search engines, click here.