Law Firm Marketing Survey

The following is taken from Alyn-Weiss & Associates, Inc. 2006 Law Firm Effectiveness Survey. To purchase the complete survey visit www.prdenver.com

WHICH OF THE FOLLOWING MARKETING TACTICS HAVE RESULTED IN WORK BEING SENT TO YOUR FIRM, DIRECTLY OR BY REFERRAL, OVER THE PAST 24 MONTHS?

Web sites have surpassed seminars and presentations as the single most effective marketing tool. Seminars and presentations have been the leader in every survey we have seen over the past 20 years. They remain a staple. Also notable is that 20% of firms employ formalized search engine marketing and 8% say they get cases as a result. We expect both those numbers to grow substantially over the next 24 months. Purchase patterns for legal services are clearly shifting-Internet inquiry and research, whether personal referral occurred or not, is increasingly commonplace for council and executives.

2006 V. 2004

© 2006 ALYN-WEISS & ASSOCIATES, INC., 2006 LAW FIRM EFFECTIVENESS SURVEY REPRODUCTION OR COPYING OF THIS SURVEY IN WHOLE OR IN PART WITHOUT WRITTEN PERMISSION IS STRICTLY PROHIBITED.